Targeted push notifications that offer seasonal items is a new marketing strategy advertisers are banking on. It is a scheme where marketers target consumers pain points during a certain season. It also promotes home improvement projects while sharing knowledge to consumers which caters to their needs, interests, and values.
Push marketing reaches the target market in an unobtrusive manner making it more enticing and convincing. Capturing the consumer’s pain point at very good timing has a bigger chance of earning more leads and profit.
Push Notifications Set as Reminder for Consumers’ Seasonal Wants and Needs
Push notifications, as was mentioned, take action before and during the heights of the season. Summer season, for example, marketers know what the consumers want during the hot summer days. Pool floats, grills, patio furniture, and probably a blender to make fruity shakes are a few of the products people would want and feel the need to buy during the summer.
Push notifications project a sense of immediacy. It taps consumers’ need to purchase by creating fleeting moments online. It also inspires consumers to make a weekend plan with their families while browsing through a page filled with summer must-haves.
Market segmentation, on the other hand, is one factor in reaching the right market. It will help increase the effectiveness of the messages conveyed. If you push notifications reaches the wrong crowd, it will show no relevance to their age group, lifestyle, status, and other aspects that do not align with your marketing scheme. Push notifications impact consumer’s purchase decisions.
Push Notifications Taps High-Intent Market and Entices Them to Start Their Long Overdue Home Improvement Project
Starting on some home improvement projects during the summer month is popular to many households. Marketers who utilise the power of push notification take advantage of this mindset and they create strategies and curate home improvement products relevant to households.
Interior designers, furniture shops, hardware stores and brands that promote home renovation products benefit from the rush of the summer atmosphere. The home improvement industry connects with their shoppers to the core of their desire in completing a project and start working on their home improvement to-do list. Also, another advantage of push notification is getting their target audience to sign up and schedule consultations or appointments. This strategy increases the chance of the consumers actually make a move and purchase a product or a service.
Push Notifications Targets Seasonal Pain Points
Summer days do not only mean pool plunging, wall painting, and Sunday grilling. There are challenges that come along with summer. Broken AC and pest problems are a few of the pain points that can be of advantage for marketers in the field. Advertisers of such brands or companies connect to their target market by giving them a simple solution to such a problem.
AC repairs or replacement encourages consumers to take action and fix that broken AC for a more enjoyable summer. While pest control companies entice their target market to sign up for a more consistent service during the whole year.
Push notifications amplify the brand’s content marketing strategy to build rapport with those who are facing summer pain points. They are able to create content specifically relevant to their target market.
Promotes Long-Term Connections From Season to Season
If you have established trust with your consumers, they tend not to look for another brand to cater to their seasonal needs. You will have consistent loyal consumers asking for your assistance during their summer or winter activities. It will help increase the brand’s awareness that will eventually lead to more profit and financial stability.
Push notification is effective given the right market segmentation and content. If you want to fully utilise push notification, it is best to know your target market in-depth to come up with a message that will tap their innermost needs and wants.